Cut, color, clarity and carat — the four qualities that determine a diamond's beauty and value, explained simply.
Every diamond is graded on four qualities, known as the 4 Cs. Understanding them is the single most useful thing you can do before choosing a stone — and the good news is that they are simpler than they seem.
Cut is the most important, and the most misunderstood. It refers not to the shape but to how well the diamond's facets return light. A well-cut stone sparkles brilliantly; a poorly cut one looks dull, whatever its size. We prioritize cut above all.
Color grades how close a diamond is to truly colorless, from D (colorless) down the scale. Clarity measures the tiny natural inclusions within — most invisible to the naked eye. Carat is simply weight. The art lies in balancing the four to your taste and budget.
Our specialists will walk you through certified options in person, so you can see the differences for yourself. A diamond is far easier to understand once it is glittering in your hand.